{ Leave it to the Japanese... }

...to take the time for adorable detail even in their matchbooks. View larger image here.

Now, I know these matchbooks don't signfy that ALL matchbooks in Japan are adorable, but just the fact that these exist makes me happy. A while ago (and a myriad of times since then with various people) I was talking with my friend Nate about the worthwhile-ness of doing cool things just for the sake of doing cool things. I like that idea. I need more attention to detail like this in my life.


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